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Infinityn Blog

We believe in a world of abundance. A world with infinite opportunities for technology to improve upon our business, personal lives and natural environment.

The mindset that drives ABM platforms and programs

What’s the philosophy behind the technology of the most successful ABM programs? Answering this question was not the original intent when we set out to read all the books on account-based marketing. But, I ended up studying (and finding an answer to) this question. I’ll explain why this seemingly philosophical question is highly relevant when choosing an ABM platform, or even a strategy. 

Great outbound with superb account-work: the formula for unexpected wins

How does a software-solution supplier win a massive deal against a huge global competitor, who...

How Agile Account-Based services contribute to bottom line revenue

Account-based marketing has been all the rage in the B2B world with big promises, new lingo, new...

Finding the Perfect Agile Account-Based Marketing Partner

What we call agile account-based marketing (AABM), is a newly emerging discipline. As such, the...

Getting our Feet Wet in Sponsoring

Is your company actively sponsoring culture, sports, non-profits or any cause? We are, and we...

Frequently Asked Questions about Agile Account-Based Marketing

We have compiled a list of questions, even doubts and objections about Agile ABM. Feel free to ...

A New Perspective for Account-Based Marketing

Account-based marketing is going agile

Account-based marketing (ABM) has been the go-to approach...