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Infinityn Blog

Articles on B2B, ABG, ABM, marketing and Business development. A world with infinite opportunities for technology to improve upon our business, personal lives and natural environment.

Versatile driver of growth: Enhancing Customer Experience

Businesses across different sectors and industries are facing hardships amidst the economic haze that has been looming over the world from the beginning of the 2020s. Leaders are challenged to navigate through such landscape successfully while constantly levelling their strategies to stay resilient, moreover trying to achieve business growth at the same time.

Completing successful Business Transformation

Transformation is Key

 

Transition projects can offer an excellent opportunity for growth and...

The Evolution of Account-based Marketing and its Future

Account-Based Marketing or ABM has undoubtedly become a defining element of B2B business...

Importance of Customer Experience – Part 2

Where there is a will…

 

The changes of economic currents are inevitable. Sometimes they are...

Importance of Customer Experience – Part 1

OVERCOMING CHALLENGES OF B2B MARKET IN THE PAST AND PRESENT

Industry 5.0 vs 4.0 - What has changed?

 

Introduction

 

Although changes are governed by various factors, rapid industry evolution never...

The Era of Personalization - Strategy that is Bound to Rule in B2B Businesses

 

The world of Marketing and Sales is an exciting and rather hectic one – sometimes unpredictable...

Defining Different Types of Business Transformation

The business world is shaken by the repercussions of current events and those in the near past....

Beast Mode – Passion and Determination Combined

Imagine; shirtsleeves rolled up, eyebrows knit together in concentration, we see our colleague...

Helping Industrials through Digital Transformation and Automation

The industrial sector seems to experience major lags regarding digitalization and automation – the...