THE NEW ORGANIZATIONAL
STRUCTURE FOR SCALING
WHAT ARE AGILE ABG PODS?
Infinityn deploys the Agile Account-Based Growth framework for enterprises
by installing small teams called Agile ABG pods; similarly to how ground-breaking
innovations are often bred in multi talented teams called agile pods.
WHAT IS AN
AGILE ABG POD?
AGILE ABG PODS CAN BE SET UP BOTH WITHIN AN
ORGANIZATION, AND THEY CAN BE OUTSOURCED TEAMS
When growth process activities are outsourced
in part (in a Growth Process Outsourcing framework)
the outsourcee company, such as Infinityn,
usually works in a pod-formation.
It is possible that there are Agile Pods interacting
both inside and outside the organization on
common or similar growth objectives.
WHY AGILE ABG PODS?
It’s the best organizational framework suited for reaching objectives that require alignment and adaptability.
Small, multi-talented teams cope better
with diverse and new challenges.
Cross-organizational cooperation is achieved
easier than with mono-function teams.
Agile ABG is a multidisciplinary approach that requires rapid iterations, so the pod formation is best.
HOW DO AGILE ABG PODS WORK IN
A PROJECT WITH INFINITYN?
We start a pilot project with
one pod of 3-4 ABG specialists:
a researcher, a sales developer,
an ABM specialist and
perhaps an ABG consultant.
The pod first consults
your organisation and learns
your product and market.
A common strategy and
target KPIs get put in place.
The pod works on your
growth objective for 6 weeks,
handing over sales qualified
opportunities according to the
After the sprint,
we consult on whether
to test additional avenues
of growth or scale the