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MAKE ACCOUNT-BASED
MARKETING BETTER, FASTER, EASIER, AGILE

MORE ALIGNMENT, BETTER CAMPAIGNS,
HIGHER ROI

 

See ABM Services

 

 

 

TRADITIONAL ABM IS FACING SERIOUS CHALLENGES

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ADDITIONALLY, THESE MEGA-TRENDS
ARE CHALLENGING AND RESHAPING MARKETING

Challenge-1

THE SHIFT FROM LEAD TO
ACCOUNT-BASED APPROACH

The desperate hunt for MQLs
and other vanity metrics are
obsolete. An account-based,
quality over quantity approach
is proving successful.

 

 

Challenge-2

SALES, MARKETING AND
CUSTOMER SUCCESS ALIGNMENT

New roles, sharing data,
boundaries getting blurred.

 

Challenge-3

AGILE AND SPEED
IN MARKETING

More experiments, shorter
sprints, faster learning.

Challenge-4

HUMANIZATION AND
DE-AUTOMATION

Less automation, more
personal outreach in account-
based marketing.

MAKING ACCOUNT-BASED MARKETING AGILE MEANS:

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1

BETTER BUYING EXPERIENCE
THANKS TO MORE
HUMAN INTERACTION

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2

REACHING BUYING COMMITTEE
MEMBERS WHO MATTER,
AT THE RIGHT TIME

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3

BETTER ALIGNMENT & FILLING
ORGANIZATIONAL GAPS THANKS
TO DATA STORYTELLING

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4

ACTIONABLE INSIGHTS
FROM BETTER DATA AND
CONTEXTUALIZATION

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5

FASTER LEARNING THANKS
TO SPEEDY IMPLEMENTATION
AND LEVERAGING EXISTING
TECH AND RESOURCES

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6

HELPING TO
BALANCE THE GRID
COMPOSITION

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Agile Account-based Marketing services

 

Agile ABM consultation

Help on making ABM agile and aligning better with sales

ABM campaign orchestration

Done-for-you, full-funnel and agile campaigns that increase campaign ROI and revenue contribution

ABM platform help

As Demandbase certified experts, leverage our experience in navigating to Demandbase One and beyond

 

Talk to an Agile ABM expert today

ROADMAP SESSION

COULD YOUR ABM PROGRAM BENEFIT
FROM AGILE ABM?

 

If the below circumstances feel painfully familiar, we can help:

GAPS

data and context get lost
between marketing, sales
and customer success

LEAVING OPPORTUNITIES ON THE TABLE

You are paying for a sizable tech
stack, but struggle to connect the data – or the dots – into unified, orchestrated ABM programs

EXECUTION

you lack the resources to create
additional content, commercial
insight, ad creative... and execute
campaigns in an agile way.

HOW WE DO ABM FOR ENTERPRISE MARKETING ORGANIZATIONS

STRATEGY

Together we  determine the winning campaign-strategy for each of your target accounts. Based on intent- and CRM data, we set up account-targeted campaigns on multiple platforms.

ACTION

Creating content and multi-channel
campaigns that engage each account
with the right messages, fitting to
their current stage in the sales cycle.

ALIGNMENT AND OUTREACH

We continuously contextualize campaign data with both your marketing team as well as account managers to discuss the need for generating SQLs/SQOs.

If needed, we supplement marketing with human outreach to boost the number of sales
qualified opportunities from the campaigns.

HOW WE HELP YOUR
ABM PROGRAM SUCCEED

WE AGGREGATE
and contextualize all your CRM, marketing and sales data.

WE ALIGN
with account managers
and create insight.

WE HELP
create content: articles, commercial insight, ad creatives, and launch account-targeted campaigns.

WE ASSIST
with 1:1 human outreach
to Tier 1 accounts.

INTERESTED?

 

To explore how you may benefit from a pilot Account-Based
Marketing project, schedule a 30-minute session with an account-
based growth consultant
 
 

ROADMAP SESSION

IAOP_100_Comp

 

Infinityn International awarded as Rising Star on IAOP’s 2022 Global Outsourcing 100 list