<img src="https://ws.zoominfo.com/pixel/xTG1BS8CsDQowHnW1QUQ" width="1" height="1" style="display: none;">

MAKE ACCOUNT-BASED
MARKETING BETTER, FASTER, EASIER, AGILE

MORE ALIGNMENT, BETTER CAMPAIGNS,
HIGHER ROI

 

 

TRADITIONAL ABM IS FACING SERIOUS CHALLENGES

Circle-2

 

Circle-Sales-1

 

Circle-final-decision

 

ADDITIONALLY, THESE MEGA-TRENDS
ARE CHALLENGING AND RESHAPING MARKETING

Challenge-1

THE SHIFT FROM LEAD TO
ACCOUNT-BASED APPROACH


The desperate hunt for MQLs
and other vanity metrics are
obsolete. An account-based,
quality over quantity approach
is proving successful.

 

 

Challenge-2

SALES, MARKETING AND
CUSTOMER SUCCESS ALIGNMENT


New roles, sharing data,
boundaries getting blurred.

 

Challenge-3

AGILE AND SPEED
IN MARKETING


More experiments, shorter
sprints, faster learning.

Challenge-4

HUMANIZATION AND
DE-AUTOMATION


Less automation, more
personal outreach in account-
based marketing.

MAKING ACCOUNT-BASED MARKETING AGILE MEANS:

Capsule-1

1


BETTER BUYING EXPERIENCE
THANKS TO MORE
HUMAN INTERACTION

Capsule-2

2


REACHING BUYING COMMITTEE
MEMBERS WHO MATTER,
AT THE RIGHT TIME

Capsule-3

3


BETTER ALIGNMENT & FILLING
ORGANIZATIONAL GAPS THANKS
TO DATA STORYTELLING

Capsule-4

4


ACTIONABLE INSIGHTS
FROM BETTER DATA AND
CONTEXTUALIZATION

Capsule-5

5


FASTER LEARNING THANKS
TO SPEEDY IMPLEMENTATION
AND LEVERAGING EXISTING
TECH AND RESOURCES

Capsule-6

6


HELPING TO
BALANCE THE GRID
COMPOSITION

Highlight-text-01

 

COULD YOUR ABM PROGRAM BENEFIT
FROM AGILE ABM?

 

If the below circumstances feel painfully familiar, we can help:

GAPS


data and context get lost
between marketing, sales
and customer success

LEAVING
OPPORTUNITIES
ON THE TABLE


You are paying for a sizable tech
stack, but struggle to connect the
data – or the dots – into unified,
orchestrated ABM programs

EXECUTION


you lack the resources to create
additional content, commercial
insight, ad creative... and execute
campaigns in an agile way.

 

ROADMAP SESSION

HOW WE DO ABM FOR ENTERPRISE
MARKETING ORGANIZATIONS

STRATEGY


Together we  determine the
winning campaign-strategy for
each of your target accounts.
Based on intent- and CRM data,
we set up account-targeted
campaigns on multiple platforms.

ACTION


Creating content and multi-channel
campaigns that engage each account
with the right messages, fitting to
their current stage in the sales cycle.

ALIGNMENT AND
OUTREACH


We continuously contextualize
campaign data with both your
marketing team as well as
account managers to discuss the
need for generating SQLs/SQOs.

If needed, we supplement marketing with human outreach to boost the number of sales
qualified opportunities from the campaigns.

HOW WE HELP YOUR
ABM PROGRAM SUCCEED

WE AGGREGATE
and contextualize all your CRM,
marketing and sales data.

WE ALIGN
with account managers
and create insight.

WE HELP
create content: articles,
commercial insight, ad

creatives, and launch account-

targeted campaigns.

WE ASSIST
with 1:1 human outreach
to Tier 1 accounts.

INTERESTED?

 

To explore how you may benefit from a pilot Account-Based
Marketing project, schedule a 30-minute session with an account-

based growth consultant
 
 

ROADMAP SESSION