TRADITIONAL ABM IS FACING SERIOUS CHALLENGES
ADDITIONALLY, THESE MEGA-TRENDS
ARE CHALLENGING AND RESHAPING MARKETING
THE SHIFT FROM LEAD TO
The desperate hunt for MQLs
and other vanity metrics are
obsolete. An account-based,
quality over quantity approach
is proving successful.
SALES, MARKETING AND
CUSTOMER SUCCESS ALIGNMENT
New roles, sharing data,
boundaries getting blurred.
AGILE AND SPEED
More experiments, shorter
sprints, faster learning.
Less automation, more
personal outreach in account-
MAKING ACCOUNT-BASED MARKETING AGILE MEANS:
BETTER BUYING EXPERIENCE
THANKS TO MORE
REACHING BUYING COMMITTEE
MEMBERS WHO MATTER,
AT THE RIGHT TIME
BETTER ALIGNMENT & FILLING
ORGANIZATIONAL GAPS THANKS
TO DATA STORYTELLING
FROM BETTER DATA AND
FASTER LEARNING THANKS
TO SPEEDY IMPLEMENTATION
AND LEVERAGING EXISTING
TECH AND RESOURCES
BALANCE THE GRID
Agile ABM consultation
Help on making ABM agile and aligning better with sales
ABM campaign orchestration
Done-for-you, full-funnel and agile campaigns that increase campaign ROI and revenue contribution
ABM platform help
As Demandbase certified experts, leverage our experience in navigating to Demandbase One and beyond
COULD YOUR ABM PROGRAM BENEFIT
FROM AGILE ABM?
If the below circumstances feel painfully familiar, we can help:
data and context get lost
between marketing, sales
and customer success
LEAVING OPPORTUNITIES ON THE TABLE
You are paying for a sizable tech
stack, but struggle to connect the data – or the dots – into unified, orchestrated ABM programs
you lack the resources to create
additional content, commercial
insight, ad creative... and execute
campaigns in an agile way.
HOW WE DO ABM FOR ENTERPRISE MARKETING ORGANIZATIONS
Together we determine the winning campaign-strategy for each of your target accounts. Based on intent- and CRM data, we set up account-targeted campaigns on multiple platforms.
Creating content and multi-channel
campaigns that engage each account
with the right messages, fitting to
their current stage in the sales cycle.
ALIGNMENT AND OUTREACH
We continuously contextualize campaign data with both your marketing team as well as account managers to discuss the need for generating SQLs/SQOs.
If needed, we supplement marketing with human outreach to boost the number of sales
qualified opportunities from the campaigns.
Infinityn International awarded as Rising Star on IAOP’s 2022 Global Outsourcing 100 list