CREATE DATA DRIVEN,
WHAT IS AGILE
Agile ABG is an emerging enterprise-framework that makes global B2B growth predictable and on-target. It encompasses and impacts the entire funnel from research and intelligence to sales and customer success. Agile ABG is the process for transformational enterprise growth. Big words, yes; but the proven process makes the promise a reality.
ACCOUNT-BASED GROWTH AS A SERVICE
AGILE ACCOUNT-BASED GROWTH IS INFINITYN’S SERVICE
THAT CREATES SALES QUALIFIED OPPORTUNITIES IN YOUR TARGET ACCOUNTS
USING YOUR EXISTING TECH STACK, COMBINED WITH OUR TALENT.
CAN YOU BENEFIT FROM
It’s tough for
marketing to prove
If these challenges look familiar, it may be time for more alignment and agility. Enter Agile Account-Based Growth.
HOW IT WORKS?
Agile ABG is a set of processes that create an elevating cycle of account research, pipeline-building, selling, customer success and upselling. Here is where Infinityn helps with the process to drive target accounts through the pipeline:
Research: account research and intent
Teach: account-based marketing
Outreach: account-based sales development
Challenge: account-based sales
Advocate: customer success
- • Targeting Existing Accounts based on ‘Heat Maps’ (Install-base, gap vs supplier portfolio)
- • Target new logos based on ‘Ideal Company Profile’ (ICP) definition
- • With or without Digital Intent
- • Deploy top-of-funnel and middle-of-funnel campaigns
- • Engage buyers at the right stage in the pipeline
- • Supplement ABM campaigns with human outreach when appropriate
- • With Commercial Insight
- • Engage the Mobilizer & buying circle
- • Multi-channel
- • Personalised
- • White-labelled with your brand identity
- • With a human-centric approach
- • Create Relationship • Proactive
- • Persistent
- • Nurture & educate the Mobilizer to create consensus in the buying circle to win
- • With value added account centric information challenge the status-quo
- • Enhance customer satisfaction
- • Extend Relationship to upsell and cross-sell
- • With customised Account-Based Experience
THE PHASES OF THE AGILE ABG SERVICE
PHASE 2: UNCOVERING
THE INVISIBLE FUNNEL
We start by solidifying data-sources
from existing platforms
and introducing new sources
if needed. We narrow target
account-definitions and launching
This is where we create a short
list of target accounts based on
digital intent information and
cross-check your CRM for existing
sales/marketing activity. Based
on the overlap, we can determine
what types of campaigns/
initiatives to launch.
We launch top-of-funnel and
middle-of-funnel ABM campaigns
and do human outreach in
parallel, to select accounts.
The Agile ABG service is
bridging the marketing-sales
gap. After contextualizing data,
we hand over and discuss
actionable insights. We also
propose a sales development
plan for the account.
Infinityn International awarded as Rising Star on IAOP’s 2022 & 2023 Global Outsourcing 100 list.