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ACCOUNT-BASED MARKETING

Data-Driven Customer-Centric Strategy

 

Ever-evolving challenges and events dynamically shape the business landscape, compelling experts to adapt, reinvent, and strategically align themselves with emerging trends.

 

The hectic marketing landscape is no exception.

Over the past two years, a significant shift has taken place in the business landscape, marked by a departure from the "growth at all costs" mentality. In 2022, conversations began about the need to do more with less, setting the stage for a fundamental change in approach. As 2023 unfolded, the imperative to optimize resources became more pronounced, compelling us to embrace efficiency and streamline operations.

Now, in the current year, the trend persists, pushing us further in the direction of accomplishing more with fewer resources. This ongoing shift challenges and motivates us to find innovative solutions, fostering a new mindset as we navigate the demands of the evolving business environment.

Graph Only - Biggest Challenges of 2024

 

STRATEGIC CHANGES FOR EFFICIENT GROWTH

Solutions to each of our business functions and units. Manage your funnel more efficiently with the right audience at the right time, in the right segments with the right content.

Shift from lead to account-based approach


The exhaustive pursuit of MQLs and superficial metrics is a thing of the past. Embracing an account-based strategy underscores the importance of quality over quantity and has proven to be a successful paradigm shift.

SHIFT FROM LEAD TO ACCOUNT-BASED APPROACH
 

Misalignment between Marketing, Sales & Customer Success


The seamless flow of information and data is frequently disrupted, leading to unclear allocation of responsibilities and an alarmingly blurred alignment between Sales, Marketing & Customer Success teams. 

MISALIGNMENT BETWEEN MARKETING AND SALES
 

Humanization and De - automation


The challenge with automation lies in balancing efficiency without compromising brand authenticity. In ABM, personalization is key, therefore emphasizing quality over quantity. Customizing messages to prospects based on where they are in their buying journey is crucial.

HUMANIZATION AND DE - AUTOMATION
 

Customer - Centric Approach


B2B clients require an exceptional customer experience similar to B2C. This means Highly tailored one - to - few and one - to -one campaigns instead of one - to - many.

PUSH FOR CUSTOMER - CENTRIC APPROACH
 

Need for Agile Speed Marketing


Speedy implementation by leveraging existing tech and resource. Reforming existing practices and frameworks in one key of tackling economic hardships.

NEED FOR A THOROUGH BUSINESS TRANSFORMATION
 

Eliminate waste of Budget


In the realm of effective sales strategies, abandoning the "spray and pray" approach is paramount. Focus on precision by refraining from targeting companies that don't align with your product or service offerings—quality over quantity is key. Streamlining the sales process involves allowing sales teams to concentrate on their core strengths—selling—rather than spending excessive time on research. Lastly, empower your sales team by providing them with deals that are realistic and within their capacity to close successfully.

close up of chalkboard with finance business graph and christmas tree
 
ABM Process WorkFlow

MARKETING TECHNOLOGY & THE POWER OF DATA

 

In the modern B2B landscape, purchasing paths are predominantly digital, hiding the identities and intentions of accounts and their buying teams until the final stages. Success in this scenario lies with those who accurately harness data and insights to illuminate the journey, gaining a profound understanding of these accounts.

With the help of an elaborate technology stack containing martech tools, professionals are able to harvest and utilize data throughout the whole buyer journey.

Comprehensive and relevant data means intricate and engaging personalization.

Data and technology

HOW WE HELP

 
Each package is designed to cater to the specific needs and maturity levels of businesses looking to adopt or enhance their Account-Based Marketing approach.

 

 

MARKET  POSITIONING

We understand that one size doesn't fit all. We pride ourselves on a flexible approach, tailoring our services to meet the unique needs of businesses of varying sizes. Whether you're a scaleup, a mid-sized organisation, or a large corporation, our commitment is to provide customized solutions that align with your specific goals and requirements.

SCALE UPS

1. As a growing business, ROI is crucial.

2. Affordable initial investment

3. Minimize budget allocation for non-viable accounts.

4. Identify your competitor's clientele.

5. Spot potential opportunities with target accounts sooner.

6. Immediate pipeline. 

MID MARKET

1. Enhance closing ratios.

2. Boost synergy between sales and marketing.

3. Safeguard your customer portfolio.

4. Spot potential cross-selling and upselling prospects.

ENTERPRISES

1. Overseeing diverse predictive models.

2. Integrating different departments or        subsidiaries.

3. Optimize your operations.

4. Enhance the efficiency of your account-based strategies.

5. Cultivate a productive environment that nurtures the success of your sales and marketing teams.

INTERESTED?

 

To explore how you may benefit from a pilot Account-Based
Marketing project, schedule a 30-minute session with an account-

based growth consultant
 
 

ROADMAP SESSION

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Infinityn International awarded as Rising Star on  IAOP’s 2023 Global Outsourcing 100 list. Second year in a row.