...and an account-based marketing or sales campaign is no different.
Breakthroughs are the result of new insight. In growing a, a breakthrough is always preceded by a new illumination; an alternative understanding of the marketplace, prospects’ psychology, competitors or tools.
Therefore, a breakthrough-campaign or strategy needs to start with the search for fresh knowledge, truths and insight.
For tech enterprises, it makes sense to outsource Account-based Intelligence for several reasons:
Real insights, fast. Although uncovering account-based intelligence takes time, using Infinityn speeds up the process and maximizes the use of your internal resources.
Here are just of few of the “aha’s” our clients experience from the intelligence provided by the Infinityn Account-based Intelligence growth research service:
Our Account-based Intelligence methodology is part of the SPS3 framework for account-based growth. This system is responsible for our results and the praise we get in boardrooms.