MARKETING WITH ACCOUNT-BASED
ELEVATE YOUR ACCOUNT-BASED MARKETING WITH
KEY DATA, INSIGHT AND ALIGNMENT
RICH DATA, BETTER INTENT-SIGNALS
& DEEP INSIGHT ARE THE FOUNDATIONS
OF ACCOUNT-BASED GROWTH.
DO YOU NEED ACCOUNT-BASED INTELLIGENCE?
sales is unsatisfied
with lead quality
YOU MAY BE ENGAGING
ACCOUNTS AT THE WRONG
PHASE WITH THE WRONG
Problem: hard to increase
efficiency of ABM campaigns.
KPIs are plateauing
DIAGNOSIS: BETTER DATA =
BETTER CAMPAIGNS. YOUR
CAMPAIGNS MAY NOT BE
LEVERAGING ALL THE INSIGHT
YOU HAVE ACCESS TO.
Problem: SDRs find many buyers
are already in the product-selection
phase by the first contact
DIAGNOSIS: YOU ARE ENGAGING
BUYERS TOO LATE IN THE JOURNEY.
YOU AREN’T LEVERAGING YOUR
ABM PLATFORM’S INTENT-DATA
THE COMMON SOLUTION: BETTER RESEARCH AND
CONTEXTUALIZATION OF MARKET DATA FOR MORE
INTELLIGENT CAMPAIGNS. THAT IS WHAT ACCOUNT-
BASED INTELLIGENCE DOES FOR ABM TEAMS.
WHAT HAPPENS IN AN ACCOUNT-BASED
Account-Based Intelligence (ABI) projects are performed in sprints by
a team of analysts. ABI shouldn’t be performed by SDRs or marketing.
Here is how we uncover value through insight:
We define a draft lists of target accounts
using keyword research, your existing
data sources, third party sources and
AI-based predictive models.
We track digital intent information from
keywords and website behavior to
create a short-list of target accounts.
This is known as the “Intent Iris”
We check your CRM for the short-listed
target accounts digital intent data. Based
on the overlap between intent data and
any existing CRM opportunities discovered,
we recommend one of three scenarios to
engage each target account with digital
campaigns and human outreach.
WHY ACCOUNT-BASED INTELLIGENCE IS CRUCIAL
FOR ACCOUNT-BASED MARKETING
AN ABI PROJECT TAKES
JUST TWO WEEKS TO SET
UP. YOU WILL EXPERIENCE
RESULTS WITHIN 30 DAYS.