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Account-based intelligence, Know what moves the needle for accounts, Uncover opportunities in the competitive landscape

Realizing your market potential starts with uncovering insight

“A strategy is only as viable as the intelligence it rests on.”

...and an account-based marketing or sales campaign is no different.

Breakthroughs are the result of new insight. In growing a, a breakthrough is always preceded by a new illumination; an alternative understanding of the marketplace, prospects’ psychology, competitors or tools.

Therefore, a breakthrough-campaign or strategy needs to start with the search for fresh knowledge, truths and insight.

Insight is necessary; how is it best obtained?

For tech enterprises, it makes sense to outsource Account-based Intelligence for several reasons:

Specialty

The special skills and tools needed to do research right, evolve constantly;

Competence

The personality and strengths of a good researcher differ vastly from that of a good marketer. When marketers or sales people are made to do research, everyone suffers - and so do the results.

Out-of-the-box

Unbiased thinking and new insight comes easier for a researcher outside of an organization… with vast industry-experience.

Outcomes

Real insights, fast. Although uncovering account-based intelligence takes time, using Infinityn speeds up the process and maximizes the use of your internal resources.

Here are just of few of the “aha’s” our clients experience from the intelligence provided by the Infinityn Account-based Intelligence growth research service:

Understand how your accounts buy. Define and gain a thorough understanding of your buyer personas' psychographics and internal decision-making process. We use a proven formula to get deep buyer-insight.
Take the guesswork out of market-entry and product launches: heatmap research What markets demand your product? Where is it likely to be a success? And how do you need to alter messaging in different locations?
Uncover opportunities in the competitive landscape with a deep-dive competitor analysis
Expand your target list. Get a large, scrupulously selected and verified target list. Account-based success starts with thorough research of each prospect.

The Guarantee is the Method

Our Account-based Intelligence methodology is part of the SPS3 framework for account-based growth. This system is responsible for our results and the praise we get in boardrooms.

New competitive intelligence for your account-based organization

To find out how you can leverage our account-based intelligence service and to assess whether Infinityn is right for you, sign up for a discovery session: