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Building a Robust Account-Based Foundation for Unparalleled Revenue Insights

MORE ALIGNMENT, BETTER CAMPAIGNS,
HIGHER ROI

 

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GROWTH STRATEGY THAT INCREASES LONG-TERM IMPACT ON YOUR REVENUE

 

The market is constantly changing, and we need to keep up with current dominating business trends to prevail and grow. As of now, business transformation is more important than ever, however, this might be a challenging task. It takes a well-defined and time-efficient methodology which encompasses the right resource, skillset and technology.

As leaders in revenue-generating enterprises, our quest was to identify the most effective framework that would provide the fastest way to pipeline generation that makes a real and lasting impact for organizations.
 
Business transformation can be hard to implement within companies. Some might opt for sticking with old methods because change is just too much effort.

 

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DEVELOP YOUR GROWTH STRATEGY VIA ACCOUNT-BASED SOLUTIONS

 
1. ACCOUNT-BASED APPROACH

However, TOPO’s “2019 ACCOUNT BASED BENCHMARK REPORT” – which included 150 account-based organizations - showed that every participant reached or exceeded a 24% revenue growth, and 90% of the respondents said there is a better alignment between the sales and marketing departments, and they cooperate in a coordinated manner since they developed an account-based go-to-market approach.

Since 2019 the world has undergone big changes and the digital development has accelerated. Therefore, we have to adjust to this change and create a more agile environment to deal with the fast pace digital transformation, consequently, switching to account-based really is worth it for the following benefits:

 

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CREATE MORE SALES QUALIFIED OPPORTUNITIES

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REACH TARGET ACCOUNTS IN A TIMELY MANNER - AHEAD OF YOUR COMPETITORS

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GET MORE PRCISE ANALYTICS , THERFORE PROVIDE THE RIGHT CONTENT AT THE RIGHT TIME

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ACTIONABLE INSIGHTS
FROM BETTER DATA FOR GREATER ROI

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IMPROVE SALES AND MARKETING ALIGNMENT, SHARED GOALS AND TARGETS

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SHORTEN SALES CYCLES WITH HIGHER EFFICIENCY 

 
2. ABG Framework 

Agile Account-Based Growth (AABG) is a framework for B2B enterprises which helps ensure revenue growth steadily, consistently, and predictably. While many enterprises look to ABM to achieve revenue growth, human interaction, timing, easy of implementation and alignment with customer success still lack. For that reason, B2B marketeers are aiming to create the next generation of “account-based”, one that goes beyond even ABM.

 

ABG Framework

 

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3. DATA VISUALISATION

How a simple visual can change the game for your organisation’s intelligence efforts. What if you could create a dashboard and visualise your prospect’s minds? Or, what if you could spend just a few minutes to get a complete overview of your target accounts and their goals, desires and plans?

This is something business leaders could only wish for, and countless companies are looking for ways to come as close as possible to.

 

WITH ONE GLANCE, YOU CAN DISCOVER:
  • Target accounts interested in your services
  • Accounts who had prior contact with you
  • Which of your solutions are familiar to your target account
  • How to approach these accounts and create sales opportunities
  • How to provide value in a way that mirrors their specific needs

Agile Account-Based Intelligence

 

Agile ABI


Although not yet a reality, ABI (Account-Based Intelligence) is a unique tool to assist with gathering necessary insights on your target accounts, allowing you to understand how to support with their challenges and goals. ABI will help you not only fill your pipeline, but also close deals with a shorter sales cycle, and better long-term outcome for you and your clients.

ABI Visualisation


With Demandbase  you can visually represent each account that matters to you, along with their intent information and how it coincides with what activity you may already have with them in your CRM (customer relationship management) system.

ABI Opportunity Heatmap


As Demandbase certified experts, leverage our experience in navigating to Demandbase One and beyond.

This visual snapshot, designed specifically for the Agile ABG framework, is called the “Opportunity Heatmap”.  These visuals are created within the early “Research” phase by the Account-Based Intelligence (ABI) team.

 

Talk to an Agile ABG expert today

ROADMAP SESSION

 
Accelerate Business Growth

In the B2B world, keeping up with changes and being open to strategy improvement is key. Over the last few years, organizations faced so many challenges, therefore we need to wake up and adapt to the progression of the market presenting though today’s digital development and transformation. Taking advantage of these changes and transformations, organisation who adapt quickly can grab opportunities for a steady business growth.

Implement a smarter go-to-market approach with the mix of account-based methods to help organizations to thrive and achieve their goals. Our Account-Based Growth (ABG) framework brings together sales and marketing with intelligence as a centre of excellence.

WHAT IS THE HOLISTIC APPROACH IS ALL ABOUT?

SALES & MARKETING ALIGNMENT


Without aligned teams, achieving stable business growth is only a dream – with ABX, departments can work together in an organised manner. Therefore, with the researched data, visualisation and interpretation, sales & marketing can work together using the same approach achieving the overall business goals.

PERSONALISED MESSAGES 


Delivering personalised messages is the way you can really engage with your prospects; hence the focus is on providing the right content at the right time and to build trust for a long-term relationship.

THE RIGHT TECH-STACK


With a robust tech stack, you can launch high-performing online campaigns, accelerate sales cycles, and leverage AI-driven real-time Intent Data. This reveals potential prospects researching topics related to your business, providing vital insights for our Account-Based Intelligence (ABI) in ABM strategy

HUMAN CENTRIC APPROACH


Alongside the technology, the human element must be present to analyse, contextualise and to turn data into actionable insights. Additionally, personal outreach goes a long way with the right message, at the right time to the ideal prospects, building trust and relationships.

BETTER LEADS, HIGHER ROI


By identifying intent data, you can get a head start on the buying cycle and reach out to your prospects before your competitors. Therefore, by bringing all the pieces together, marketing has the power to deliver super-qualified opportunities with a higher probability to convert to sales.

RESEARCH AND DATA INTERPRETATION


For analysis real-time data we need some human element, which completes the interpretation, allowing visualization of the relevant information and before you move on, you should figure out which companies are in-market and have shown intent to buy.

INTERESTED LEARNING MORE?


Implementing the Account-Based Growth framework and taking advantage of the help of an experienced and professional team can be a game-changer for organizations. ABG will result long-term revenue growth, can cure the challenge of reaching KPIs and having departmental silos, as well as will show you how data can be fully utilized and be turned into personalized outreaches by bringing the human element and technology together.

Schedule a 30-minute session with an account-
based growth consultant
 
 

ROADMAP SESSION

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Infinityn International awarded as Rising Star on  IAOP’s 2022 & 2023 Global Outsourcing 100 list.